The numbers that move markets (and your stakeholders)
Professor Feng Gu, Chair of Accounting & Law, University of Buffalo and author, The End of Accounting

How relevant are the numbers that you’re producing to the consumers of those numbers? That’s the underlying question Feng Gu seeks to answer in detailed, multi-year research that looks at how – and if – investors use accounting numbers to make decisions. He argues that with more businesses founded or focused on intangibles such as intellectual property, traditional reporting such as US GAAP no longer moves markets. Investors instead rely on other measures, including non-GAAP earnings and cash flow, as well as industry-specific figures like subscriber churn. This raises major questions for Finance teams at a regional level, including whether the data they provide for business stakeholders remains relevant and useful, not to mention the amount of investment required in corporate reporting, and the skillsets of Finance teams. Join us in this insightful video call as we discuss how our measures of business performance need to change, and what this means for the work we do, and the skills we need. Professor Feng Gu is Chair of the University of Buffalo School of Management’s Accounting & Law Department, and author of numerous books, including The End of Accounting. His work has been quoted in Harvard Business Review, The Wall Street Journal and Fortune.

This is an online event.