Winning in complex markets
Stephen Wilson, Managing Partner, Wilson Perumal & Company

We live in an age of complexity, and for multinationals, nothing is more complex than the vast array of countries in which they operate. Should you simplify your geographic footprint? The answer, it seems, is “it depends”. This session will introduce you to the Global Market Complexity Index, a data-driven approach to understanding where and how your business should be competing. The GMCI - created by strategy firm Wilson Perumal & Company in partnership with The Wall Street Journal - uses advanced technologies including AI to understand multiple aspects of geographic complexity, placing 100 countries into eight complexity groups using three dimensions and 34 metrics. The index allows you to identify your businesses’ strengths, and ultimately which markets you should enter, remain in, and exit. Wilson Perumal & Company Managing Partner Stephen Wilson will introduce the GMCI and chair a wide-ranging discussion on how and why we should all be tackling complexity. Stephen is the author of several books on the topic, including Waging War on Complexity Costs and Growth in the Age of Complexity.

This call is open to CFOs and team members.