Understanding the Asia Pacific consumer
On-site briefing at adidas Southeast Asia headquarters, and adidas Brand Center Orchard

Join your Global CFO Network peers as we gain a unique look at the Southeast Asia operations of adidas, one of the world’s best-known apparel brands. Hosted by adidas Southeast Asia Finance Director Sergio Pinzon and his team, we’ll hear from the business’ Finance, commercial and marketing leaders as we explore what’s driven adidas’ successful performance in the region. Ahead of Euro 2024, the discussion will look at the brand’s key categories, and explore consumer insights, while also looking at e-commerce initiatives, and marketing campaigns. We hope you’ll join us for what promises to be an engaging morning across two adidas sites: the business’ regional headquarters, and its Orchard Road flagship store. The event will also incorporate a discussion on regional consumer economics with Mastercard Asia and Middle East Africa Chief Economist David Mann.

Members may attend with a member of their Finance team. Light refreshments will be served. Transportation will be provided between the two sites.